Blog (Quemsa Afrique)

Zaree! (Welcome) – To Our Safe Space

Zaree!

“Zaree” means you are welcome in a Ghanaian native dialect , spoken by the Frafra people from the Upper East Region of Ghana. The beautiful response is “Naaba” — a word that carries both respect and warmth.

So, Naaba.
We officially welcome you to our little corner — a safe, soulful space with memories, knowledge and inspiration.

Yesss, we talk about the meaning behind our jewelry, the traditions that move us, how to care for your pieces, and the real thoughts behind the designs.

Take a deep breath. Scroll slowly. Let’s connect.

The Power of Authenticity – A Heart-to-Heart with Queen Murjanatu Attah and Erica Franklin

That’s the feeling behind this deep, honest conversation between Queen Murjanatu Attah and Erica Franklin. In this sit-down, they explored the heart of Quemsa Afrique — not just as a handmade jewelry brand, but as a space built on authenticity, bold creativity, and cultural pride.

They talked about what it really means to stay true to your voice in a world where creativity is overflowing, competition is constant, and trends change overnight. Queen Murjanatu shared something powerful about that: “When you’re authentic in your own voice, it becomes easier to find your place — even in the middle of all the noise. That’s the power of staying true to yourself.

She also opened up about the behind-the-scenes struggles of running a handmade jewelry brand — from the slow and intentional nature of crafting statement pieces to balancing passion with the business side of things.

Looking Beyond the Everyday

In 2025, Quemsa Afrique is stepping into a new chapter.
The goal is to create powerful pieces that go beyond everyday wear.
These are designs meant for moments that matter — bold, timeless, unforgettable.

Made for Global Stages

Queen Murjanatu shared a dream of seeing Quemsa Afrique on the world’s biggest platforms.


Indeed, from the Grammys to the BET Awards and so on, these pieces are made to be seen and remembered for the significance they hold in both culture and presence.

Watch the full video now on YouTube

A big thank you to Luxor Gardens Apartment for allowing us to use their beautiful space for our shoot! Located in the heart of Accra, it’s a calm, stylish, and comfortable haven for nature lovers, perfect for moments of inspiration.

Quemsaafrique.com

Creativity.Love.Arts.Passion

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